CNMD Episodic Memory & Selective Exposure Discussion
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Question 1
Discuss three techniques that marketers can use to help leverage the power of episodic memory for marketing PAWBO. Illustrate your answers with examples.(450 words)
Question 2
Discuss the concept of selective exposure. What are the major factors that influence stimulus being selected? How do marketers use these factors in marketing PAWBO? Illustrate your answer with examples relevant to the scenario.(400 words)
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