Environmental Factors

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Resources: University Library, Internet


Select an organization with which you are familiar that conducts both domestic and global marketing.


Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:


·         Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

·         Examine the importance of demographics and physical infrastructure.

·         Analyze the influence of cultural differences.

·         Examine the importance of social responsibility and ethics versus legal obligations.

·         Analyze the effect of political systems and the influence of international relations.

·         Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.

·         Explain the effect of technology.


Format your paper consistent with APA guidelines.

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