In 2 to 3 pages, provide an overview of your store. Please include the following information:
- The type of retailer, product line(s) carried, price points, target market, and location (based on demographics)
- The overall goal of your retailer, including a mission statement
- Your competitive advantage over other retailers
- Prediction of the volume of sales that you intend to have
For each part include explanation for your decisions. Be sure to consider industry standards when developing your product.