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In 2 to 3 pages, provide an overview of your store. Please include the following information:

  • The type of retailer, product line(s) carried, price points, target market, and location (based on demographics)
  • The overall goal of your retailer, including a mission statement
  • Your competitive advantage over other retailers
  • Prediction of the volume of sales that you intend to have

For each part include explanation for your decisions. Be sure to consider industry standards when developing your product.

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