legal and ethical considerations marketing product safety and intellectual property 3

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  • Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.
  • Argue for or against Direct-to-Consumer (DTC) marketing by drug companies.
  • Determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could / should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies.
  • Decide whether PharmaCARE’s use of Colberian intellectual property would be ethical in accordance with:
    • Utilitarianism
    • Deontology
    • Virtue ethics
    • Ethics of care
    • Your own moral / ethical compass
  • Analyze the way PharmaCARE uses U.S. law to protect its own intellectual property while co-opting intellectual property in Colberia.
  • Suggest at least three (3) ways the company could compensate the people and nation of Colberia for the use of its intellectual property and the damage to its environment.
  • Compare PharmaCARE’s actions with those of at least one (1) real-world company whose creativity in skirting legal technicalities led to ethical lapses and financial loss.
  • Determine the success PharmaCARE and WellCo shareholders would have in suits against the companies.
  • Determine whether or not PharmaCARE lives up to its brand. Support the response.
  • Recommend at least three (3) changes PharmaCARE can make to be more ethical going forward.
  • Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.

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